Healers at Home
Healers at Home was a home healthcare and wellness startup based in Delhi, India. In their inaugural year, they ran as a call-based service, offering trained and experienced attendants, yoga teachers, and physiotherapists, helping customers with holistic wellness programs from the comfort of their homes. After initial success and positive customer response, they sought ways to scale up operations.
Role Product & Design Strategy
Timelines Jul 2015 - May 2016
I had the opportunity to collaborate with them as part of my 8-week summer project — 8 Weeks of WOW! As a design and developer duo - Ashwin & I (Team 8WOW) worked closely with the founder Kshitij Garg to formulate a product development strategy and roadmap for the next 6 months. I designed their web and mobile app to make it easy for customers to access their services and book appointments. We successfully launched the web app and Mobile app in just 2 months. Additionally, I helped set up their product and design teams and assisted with their branding, marketing collaterals, social media campaigns, etc.
Impact
- Late 2015, Healers at Home raised their seed round from investors including the President of Fortis Healthcare and the founder of the Indian School of Business(ISB) among others.
- In 2016, Healers at home made it to the Top 100 Startups in India to Watch in 2016, by World Health & Wellness Congress.
- By the end of 2016, they had 200+ caregivers on their platform, facilitated over 100k home visits and grew 10x in terms of traction and revenue.
